数字营销理学硕士

韦尔奇商学院（Welch College of Business）的数字营销硕士课程为您提供了成功的数字营销职业生涯的准备，课程内容涉及数字营销，社交媒体营销，数字广告，营销分析，大数据营销。当您成为21世纪的讲故事者时，请学习最新的数字营销技术，并通过针对实际公司的备受瞩目的动手项目应用这些技能。营销已经走向数字化，所有领域（产品开发，广告，发行，研究，客户关系等）的营销专业人员都必须具备互动性和创造性的专业知识才能在网上脱颖而出。该计划使您可以满足数字营销领导者不断增长的需求。通过该计划，您将开发和评
Earn your master's in digital marketing at Sacred Heart and gain the technical, analytical and creative expertise to thrive as a leader in digital marketing strategy. At SHU, you'll acquire a portfolio of skill sets that will immediately impact an organization's online marketing strategy. You'll learn the latest digital marketing techniques, and apply these skills through high profile, hands-on projects for real companies, becoming a sought-after 21st century storyteller. In the MS in Digital Marketing program, you will also- Study digital marketing strategy, content marketing, social media marketing, digital advertising, marketing analytics, big data marketing and customer experience management. Learn to take a marketing campaign from strategy and lead generation to analytics and optimization. Develop and evaluate marketing plans that harness the power of digital media. Break down and interpret big data and key performance indicators (KPIs) to segment markets and position brands. Learn to use social media to promote brands and engage with customers. Learn from real-world examples and actual clients, and connect with the community through projects, internships and courses that support local organizations, start-ups and community centers.