安大略大学社交媒体分析研究生证书

随着营销领域的扩展，以包括新技术和新渠道来接触消费者
As the field of marketing expands to include new technologies and new channels to reach consumers, social media have emerged as a powerful tool to produce business results. While still a relatively new channel for marketing professionals, social media strategies can be misunderstood and difficult to create. The Social Media Analytics program introduces students to the broad skills required to measure and formulate business strategy based on analysis of available digital data from multiple channels and forms, focusing on social media. Students will learn how to collect and mine various data sets to answer strategic business questions. This program will show students how to quantitatively and qualitatively measure the success of social media campaigns, through a variety of tools and technologies. Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid.