企业传播学研究生证书

企业传播是当代组织的一项基本功能，它管理着与员工，客户，投资者，媒体，政府和社区等多个利益相关者的内部和外部交流。企业传播的研究生证书课程提供了战略计划和战略方面的全面培训。协调沟通，以建立和保持一致的组织身份，形象和声誉。由于社交媒体和其他新兴通信技术的普及，公司通信对于组织成功已变得越来越关键，这允许组织及其支持者之间进行更大的交互，因此对透明度和问责制提出了更高的要求。企业传播学研究生证书要求完成12个学分，可以在一年内完成，也可以由学生确定进度。该学士学位后证书课程旨在为希望通过企业沟通中适用的理
Corporate communication is an essential function of contemporary organizations that manages both internal and external communication with multiple stakeholders ranging from employees, customers, investors, media, government, and community, etc. The Graduate Certificate program in Corporate Communication offers comprehensive training in strategically planning and coordinating communication in order to construct and maintain a coherent organizational identity, image, and reputation. Corporate communication has become increasingly critical to organizational success due to the proliferation of social media and other emergent communication technologies, which allow greater interactivity between organizations and their constituencies and, therefore, create greater demand for transparency and accountability. The Graduate Certificate in Corporate Communication requires the completion of 12 credit hours and can be completed in one year or at a pace determined by students. This post baccalaureate certificate program is designed to offer training for students who wish to enhance their knowledge in the form of applicable theories and analytical skills in corporate communication. Depending on their professional background and interests, students have the flexibility to choose two theoretical courses, one method course, and one elective, which could be any graduate course in Communication or an independent study in the area of corporate communication. The theory courses will draw on conceptual understanding of the role of communication processes in fostering public opinion involving all stakeholders including internal and external publics. The program gives students an excellent grounding in theory, social science methods, and applications, guided by faculty expertise.