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Bachelor of Science in Marketing - Management Information Systems

普渡大学

Purdue University

US美国

  • 学历文凭

    学历文凭

    Bachelor Degree

  • 专业院系

    专业院系

  • 开学时间

    开学时间

  • 课程时长

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  • 课程学费

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国际学生入学条件

All students who plan to attend Purdue University are required to provide official, final transcripts. SAT or ACT scores with writing is strongly encouraged for international citizens. International citizens who submit an exceptional SAT Evidence-Based Reading and Writing(new), SAT Critical Reading(old), or ACT English score may be exempt from submitting additional scores. TOEFL ibt - 80, IELTS - overall score of 6.5 or higher with at least a 6.0 in each section.
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  • 雅思总分:6.5
  • 托福网考总分:80
  • 托福笔试总分:160
  • 其他语言考试:DET (Duolingo English Test) - In general, applicants have a 110 or better.

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课程简介

Marketing is a dynamic field that prepares students for a variety of careers ranging from brand and product management to marketing research and analytics to advertising and public relations. What makes marketing exciting is that it has both an analytical and a creative aspect. A marketing career can be a good fit for a student with either a liberal arts or technical background.<br> <br>Marketing helps engage customers, builds strong customer relationships, and creates customer value. Today's successful companies share a customer focus and a strong commitment to marketing. The two-fold goal of marketing is to attract new customers by promising superior value and to retain and grow customers by delivering value and satisfaction. To engage customers in long-term relationships, outstanding companies aim to generate customer loyalty by providing higher levels of customer satisfaction. They delight customers by promising what they can deliver and then delivering more than they promise. Delighted customers make repeat purchases and spread the word about their good experiences to others.
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