工商管理理学学士-零售营销与管理

零售业从“实体店”到“实体店”的激动人心的转变不仅永远改变了我们的购物方式，而且为零售业毕业生创造了新的职位。启动快节奏的职业生涯，并确保将零售商品集中在零售商品和管理上，以确保他们随时随地都可以向客户提供。零售商依靠由商品销售和管理专业人员收集的消费者和产品数据来改善产品设计，支持客户忠诚度计划，公共关系计划以及影响商店，目录和网站布局。随着在线购物的到来，公司还需要员工建立和监视商店网站，通过社交媒体推动业务发展，并协调离线商店和在线商店中一致的消息。我们的毕业生经常在多渠道零售商中寻求越来越多的此类
The Retail Merchandising and Management concentration the in Business Administration major is designed for students with an interest in the front and back-end activities of the highly competitive and dynamic world of retail. This includes the management and merchandising of traditional, online, and omni-channel retailers. It helps students launch a fast-paced career where they will ensure retail goods are available to customers when and where they want them.<br><br>In the Retail Merchandising and Management profession, retailers rely on consumer and product data collected by Merchandising and Management experts to improve product designs, support customer loyalty programs, assist public relations initiatives, and influence store, catalog, and website layouts. The exciting transformation from ''brick and mortar'' to ''brick and clicks'' not only has forever changed the way people shop, but has created new positions for retail graduates.