Today, marketing is fast paced with more communications media and fewer geographic boundaries than ever before. It is a growing industry, through 2022 jobs are expected to grow by 12 percent (U.S. Bureau of Labor Statistics). A successful marketing career requires strategic thinking and sound analytical capabilitiesboth quantitative and qualitativeas well as strong interpersonal and communications skills to understand and react to the demands of the customer. Our program is designed for you to encounter all the basic challenges in the industry: how a company decides what to sell, which customers and markets to target and how to build and manage relationships with them for sustained profitability.<br><br>Our marketing management curriculum prepares you for a lifetime career in marketing by teaching the enduring principles and exposing you to emerging trends impacting markets. In many courses, you will work in project teamsjust as professionals doto create strategies for product development, pricing, promotion and distribution. <br><br>The marketing management major can be successfully paired with almost every major in the school. The retail management and supply chain management majors are commonly combined with marketing management, and a number of marketing undergraduates pursue a dual major with Syracuse University's S.I. Newhouse School of Public Communications.