市场营销理学学士

市场营销理学学士学位课程为学生提供了在公司，小型企业，政府和非营利组织中进行广泛的全球和国内职业选择的准备。市场营销学位为学生提供了扎实的市场营销管理基础，以了解客户的需求，组织为客户创造的价值以及全球市场中的机遇与威胁。学生学习与消费者行为，营销研究和分析以及营销计划和策略（产品开发，定价，分销以及广告和促销）相关的营销概念和实践。我们的毕业生从事以下领域的工作：广告和营销传播，产品和品牌管理，客户关系管理，新产品/服务开发，新市场和业务开发，销售，零售管理，营销研究和分析以及数字和社交媒体营销。
The Bachelor of Science in Marketing prepares students for a broad range of global and domestic career options in corporations, small businesses, government, and nonprofits. A marketing degree provides students with a solid foundation in marketing management for understanding the needs of the customer, the value organizations create for their customers, and opportunities and threats in the global marketplace. Students learn marketing concepts and practices related to consumer behavior, marketing research and analytics, and marketing planning and strategy (product development, pricing, distribution, and advertising and promotions). Our graduates work in such diverse fields as advertising and marketing communications, product and brand management, customer relationship management, new product/service development, new market and business development, sales, retail management, marketing research and analytics, and digital and social media marketing.