市场营销哲学博士

管理层研究公司内部人员，财务研究支票簿中的数字，而营销则是对对您的最底层客户影响最大的人员的研究。它足够广泛，可以满足从典型到左进场的想法等研究兴趣。由于行业瞬息万变，该行业渴望进行相关研究。提供新机会的新兴市场和新竞争者。零散的媒体格局使客户更容易接触，但更难引起他们的注意。量化工具以及行销，经济学和金融的日益增长的交集使研究人员，包括我们自己的汤姆·格鲁卡（Tom Gruca），能够衡量行销给企业带来的价值。Tippie的市场营销博士学位提供研究，教学和写作技巧（在密切的教师指导的支持下），这将使您成
Marketing is where you go when you want to know more about your customer. While management studies the people inside a company, and finance studies the numbers in the checkbook, marketing is the study of the people who have the biggest impact on the bottom line: your customers. It's broad enough to accommodate research interests ranging from the typical to the way-out-in-left-field ideas. And the industry is hungry for relevant research thanks to a rapidly changing landscape. Emerging markets that offer new opportunities, and new competitors. A fragmented media landscape that makes customers easier to reach but harder to catch their attention. Quant tools and the growing intersection of marketing, economics, and finance has allowed researchers-including our own Tom Gruca-to measure the value marketing gives to the bottom line. A PhD in marketing from Tippie provides the research, teaching, and writing skills-supported by close faculty mentorship-that will establish you as a productive marketing scholar.