工商管理哲学博士-市场营销

博士学位 David Eccles商学院的市场营销专业训练学生从事学术研究的职业。博士学位课程非常严格，需要全力以赴。这意味着准备和参与课程作业以及积极参与研究。我们的教职员工大量投资于与博士生进行培训和一对一的工作，以教他们如何思考和进行研究。博士 一年级和二年级试卷形式的资格考试可帮助学生从该计划的早期就开始参与研究过程。市场营销专业提供两个特定的研究领域。在完成市场营销博士学位时，学生可以从事重点的数量/管理营销或消费者行为营销领域。
A Ph.D. in marketing at the David Eccles School of Business trains students for careers in scholarly research. The PhD program is rigorous and demands total dedication. This implies preparation and participation in coursework as well as active participation in research. Our faculty invests heavily in training and working one-on-one with doctoral students to teach them how to think about and do research. The Ph.D. qualifying exam in the form of first and second year papers helps students get involved in the research process from very early in the program. The Marketing specialization offers two specific areas of study. A student can pursue quantitative/managerial marketing or consumer behavior marketing areas of emphasis while completing a Marketing Ph.D.