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Bachelor of Science in Marketing

宾夕法尼亚印第安那大学

Indiana University of Pennsylvania

US美国

  • 学历文凭

    学历文凭

    Bachelor Degree

  • 专业院系

    专业院系

  • 开学时间

    开学时间

  • 课程时长

    课程时长

  • 课程学费

    课程学费

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国际学生入学条件

Official transcripts from a high school or other secondary school in English are required for all students.
If you wish to transfer credits from another college or university, make sure to indicate that you are a transfer student on the application and forward your college transcripts, also. You will receive an evaluation of your credits during Orientation.
IUP is able to offer admission to students at varying levels of academic achievement and preparation. If you are looking for a benchmark, here is some info. Most students who earn admission to IUP meet or exceed these scores:
Cumulative high school GPA: 3.32
SAT: score of 1050
IUP SAT code: 2652
ACT: composite score of 22
ACT code: 3704.
TOEFL iBT - 61.
IELTS - 5.5.
Duolingo - 90.
GTEC - 1100.
TOEFL ITP - 500.
Cambridge - 160.
Pearson - 46.
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  • 雅思总分:5.5
  • 托福网考总分:61
  • 托福笔试总分:160
  • 其他语言考试:Duolingo - 90, Pearson - 46.

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课程简介

Businesses can't succeed if no one is inspired to buy their products or to use their services. As a marketing major at IUP College of Business, you will learn how to contribute to the success of a business in today's global economy. You will learn to employ professional marketing industry practices and creative problem-solving.<br><br>You will take the business administration core courses which cover the spectrum of functional areas in business. You will also take courses in your major field such as Consumer Behavior, Marketing Strategy, Marketing Research, and several other courses in Marketing.<br><br>Achieve a solid foundation in marketing through core business administration and marketing courses.<br>Focus on integrating technical knowledge in all areas of marketing with analytical and communication skills.<br>Choose from a wide variety of electives such as internet marketing, social media marketing, advertising, professional selling, sales management, marketing research, marketing logistics, product design and branding, business-to-business marketing, direct marketing, retail management, and services marketing.<br>Participate in professional development and networking opportunities through our Student Marketing Association. Get involved in regional and national marketing competitions, review entrepreneurial projects, and evaluate the marketing worth of new products.
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