营销管理艺术副学士

市场营销管理艺术副学士学位课程为学生提供传统和数字营销方面的实践经验。营销策略与业务管理和决策的交叉点更为重要。广告，关系营销，营销研究，衡量和分析，国际营销，多元文化营销和销售方面的课程为学生提供了满足雇主需求的领域的指导。该计划要求学生采取管理观点，并制定适当的营销策略，以运用他们新近磨练的技能。
This degree offers practical, hands-on experience in both traditional and digital marketing. Emphasis is placed on the intersection of marketing strategy with business management and decision making. Courses cover advertising, relationship marketing, measurement and analytics, multicultural marketing, and sales. Be ready for an entry-level marketing position with this degree option. The Associate of Applied Science in Marketing Management degree provides students with practical, hands-on experience in both traditional and digital marketing. Greater emphasis is placed on the intersection of marketing strategy with business management and decision-making. Courses in advertising, relationship marketing, marketing research, measurement and analytics, international marketing, multicultural marketing, and sales offer students instruction in areas that match employer needs. The program requires students to assume a management viewpoint, and develop appropriate marketing strategies that employ their newly honed skills.