工商管理哲学博士-市场营销

博士 得克萨斯大学圣安东尼奥分校商学院市场营销专业课程旨在培养顶尖大学的研究和教学职业的杰出学者。这是通过高度重视概念和方法技能的发展来实现的。在整个计划中，学生将接触到营销研究领域内的各种主题。但是，该计划特别关注行为研究。这是通过组建一个国际知名的学院来实现的，该学院的研究兴趣涉及消费者研究的一般领域，并已在最受尊敬的同行评审期刊上广泛发表（以获取有关该学院出版物和研究兴趣的详细信息。为研究人员的职业发展做准备。该计划侧重于使用实验和辅助数据研究方法来解决市场营销中的基础研究问题。该计划的学生具有很高
The Ph.D. program in Marketing at the College of Business, University of Texas at San Antonio, is designed to develop outstanding scholars for careers in research and teaching at leading universities. This is achieved by a strong emphasis on the development of conceptual and methodological skills. Throughout the program, students will be exposed to a variety of topics – behavioral and managerial within the field of marketing. This is achieved by assembling an internationally known faculty whose research interests are in the general areas of product innovation and take-off, judgment and decision making, marketing strategy, Big Data, marketing models, consumer identities issues, cross-cultural research, retailing, advertising and have published widely in the most respected peer reviewed journals in marketing including the Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research and Marketing Science.