市场学理学学士-企业家精神

Shields商学院的市场营销计划强调强大的业务核心，并结合广告，消费者行为，市场研究，国际市场营销和市场营销管理。营销是与消费者进行沟通和互动以提供产品或服务价值的过程，目的是销售产品或服务。企业将营销作为吸引正确市场和客户的关键业务功能。通过与地区企业建立联系，鼓励学生参加信贷实习。通过课堂和实际实习经验提供给学生的知识将增加他们对雇主的价值。市场营销学位将为学生提供从事销售，市场研究，广告，零售和市场营销管理的职业的准备。<br> <br>创业计划是一项集中课程，只有在完成任何企业管理的主要要求时才
The Marketing program at the Shields School of Business emphasizes a strong business core combined with advertising, consumer behavior, marketing research, international marketing and marketing management. Marketing is the process of communicating and interacting with consumers to provide the value of a product or service, with the intention of selling the product or service. Businesses use marketing as a critical business function for attracting the right market and customers. Students are encouraged to participate in an internship for credit, through established relations with area businesses. The knowledge provided to students through the classroom and real world internship experiences will increase their value to employers. A marketing degree will prepare students for careers in sales, marketing research, advertising, retailing, and marketing management.<br><br>The Entrepreneurship program is a concentration that can be earned only when completing the major requirements for any of the business administration program majors including accounting, economics, finance, management, management information systems, and marketing. The concentration is designed to inform, inspire, and empower students to engage in entrepreneurial thinking and related activities. Such activities range from using critical thinking, creativity, and problem solving as a future employee within an existing enterprise as an Intrapreneur, to solving broader social and economic problems deploying entrepreneurial thinking in communities through Social Entrepreneurship, and to being an active participant in the creation of a business start-up. Entrepreneurship effectively blends theory with practice to create a meaningful and relevant value proposition, taking into account both risk and return, that integrates a number of different academic perspectives, such as economics, philosophy, law, finance, politics, and marketing, together.