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Bachelor of Science in Business Administration - Marketing

加利福尼亚州立大学洛杉矶分校

California State University Los Angeles

US美国

  • 学历文凭

    学历文凭

    Bachelor Degree

  • 专业院系

    专业院系

    Department of Marketing

  • 开学时间

    开学时间

  • 课程时长

    课程时长

  • 课程学费

    课程学费

    汇率提示

国际学生入学条件

Require a 'F visa' (or I-20) to study at Cal State LA,
Will have attained a high school diploma, or its equivalent, by the end of Spring prior to the desired Fall admission term, and
Have not earned college credit beyond the summer immediately following high school graduation.
Test of English as a Foreign Language (TOEFL)- 61 ibT or higher
International English Language Testing System (IELTS)- Band 5.5 or higher
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  • 雅思总分:5.5
  • 托福网考总分:61
  • 托福笔试总分:160
  • 其他语言考试:Pearson Test of English (PTE) Academic- 44 or higher

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课程简介

A total of 120 units is required for the Bachelor of Science degree in Business Administration with the Marketing, and Retailing Options. The BSBA degree with any of these options requires completion of 45 units in BSBA core courses and 27 units in the option. Consult with an advisor for the specific number of units required in all areas of the degree including GE and free electives. The Marketing Option prepares students for the dynamic world of marketing in the 21st century. Students will learn how to integrate a deep understanding of the external market environment and consumer behavior through emerging market research methods. They will also learn how to create innovative value propositions from a strategic marketing perspective and to communicate effectively with customers using emerging social and marketing communications media.
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