市场营销理学学士

市场营销学位为我们在不断扩展的市场中提供令人兴奋的职业发展道路，同时注重为国内和国际市场提供符合道德的商品和服务。它探索了市场营销作为在竞争日益激烈的全球经济中构思，定价，分配，获取和消费商品和服务的可持续方式。重点是通过关注客户需求并开发满足这些需求并提供卓越价值的产品来管理和改善客户关系。学习轨迹涵盖在围绕集成营销传播（IMC）进行协调的活动中使用传统媒体和新媒体进行的产品开发，品牌和广告，营销研究，物流和促销活动。学生将为市场营销职业和研究生MBA做好准备，因为他们将以全面的基础继续他们的教育。
The Marketing degree offers a path to exciting careers in our ever expanding marketplace with attention to ethically positioning goods and services for domestic and international markets. It explores marketing as a sustainable means of conceiving, pricing, distributing, acquiring and consuming goods and services in an increasingly competitive global economy. The emphasis is on managing and improving customer relationships by focusing on customer needs and developing products that satisfy these needs and provide superior value. The learning trajectory covers product development, branding and advertising, marketing research, logistics, and sales promotion using traditional and new media in campaigns coordinated around integrated marketing communications (IMC). Students are prepared for marketing careers and for graduate MBAs as they continue their education with the holistic foundation.