数字营销学士学位后证书

研究生数字营销证书致力于通过接触数字技术，分析和商业案例的最新研究来培养有效的数字营销技能。学生将在利用现实世界的数字营销情报为组织开发移动，社交和网络策略方面获得实践经验。课程包括八门1.5学分的研究生课程，总共12学分，包括：应用营销管理，市场分析和客户洞察力，电子商务实践，社交和移动媒体：基础知识和分析，数字客户体验管理，集成数字广告，全渠道零售和数字营销策略以及RODMI。
The Graduate Digital Marketing Certificate focuses on honing effective digital marketing skills through exposure to current research in digital technology, analytics and business cases. Students gain practical experience in leveraging real-world digital marketing intelligence in developing mobile, social, and web strategy for organizations. Curriculum comprises of eight 1.5 credit graduate courses for a total of 12 credits, including: Applied Marketing Management, Market Analysis and Customer Insight, Practicum in E-Commerce, Social & Mobile Media: Fundamentals & Analytics, Digital Customer Experience Management, Integrated Digital Advertising, Omni-Channel Retailing and Digital Marketing Strategy and RODMI.