Experiencing the Texas McCombs community firsthand is one of the best ways to gain valuable insight into your fit with our MBA culture. Join us at an on-campus event to meet admissions, current students, and our world-class faculty. For the next two years you will enjoy boundless opportunities to explore, grow, and transform. Youll supercharge your career, expand your professional network, and sharpen your skills to be an influential leader. And youll do it all in Austin, Texas, one of the most dynamic and innovative cities in the U.S. When you graduate, you'll have the knowledge to do anything you can dream. The Full-Time MBA experience at the McCombs School of Business allows you to immerse yourself in learning, exploration, and developing meaningful relationships with your classmates. You'll take classes at Rowling Hall on The University of Texas at Austin campus, and the flexible curriculum gives you the option to specialize in one of 20 concentrations, 14 of which are STEM certified.<br>High-tech industries are very dynamic with rapid and discontinuous change being more the norm than the exception. Accordingly, marketers must successfully manage rapid new product introductions, often while simultaneously guiding the phase-out of other products within the same product line. In this regard, marketers greatest value lies in shaping the technological products produced by the firm into solutions that truly benefit potential customers and are differentiated from the rapidly proliferating competition. At the same time, high-technology marketers engage in the classic marketing activities of segmentation, targeting, positioning, and ongoing marketing support for the rest of the firm's products. In some industries, high-technology marketing resembles consulting and some companies may have such internal consulting business units (3M, for example).