管理学士-营销学

作为营销专业，您将开发知识，为市场研究，品牌管理，业务发展，咨询和其他领域的职业做好准备。课程工作围绕“分析”，“客户关系”和“互动营销”主题进行。学生将获得高级的营销技能和知识，包括：使用SPSS和Excel进行数据收集和定量分析，销售和销售人员管理，消费者行为，客户与公司的关系以及品牌管理，数字营销和电子商务。管理学位可培养学生解决管理和业务问题的分析能力。市场营销课程的所有学生都可以参加经济学，会计，统计学，沟通，领导力，市场营销，运营研究和供应链管理等必修课程，从而为企业管理奠定坚实的基础。
As a marketing major, you will develop the knowledge to be prepared for careers in market research, brand management, business development, consulting and other fields. Coursework is organized around the themes of analytics, customer relationships and interactive marketing.<br><br>Students gain advanced marketing skills and knowledge, in areas such as:<br>Consumer behavior, customer-firm relationships, and brand management<br>Data collection and quantitative analysis with SPSS and Excel<br>Digital marketing and e-commerce<br>Selling and sales force management<br><br>The BSM in Marketing will develop students' analytical skills for solving management and business problems. Students will build a strong foundation in business management by taking required courses in economics, accounting, statistics, communication, leadership, marketing, and operations research and supply chain management.