市场营销理学学士

如果您喜欢以创新的方式来帮助公司，团体或个人赢得公众的关注，那么Fredonia’的营销计划将适合您。Fredonia的课程包括调查研究方法，研究设计，新产品测试营销，探索性营销，消费者需求和偏好分析，地理分析以及对特定产品和市场的应用方面的指导。您将分析消费者的行为和市场环境。一路上，您将获得拥有数十年专业经验的教职员工的支持。Fredonia的市场营销计划获得了协会对高级商学院（AACSB）的声望很高的认可，显示了卓越的指导和积极的社区服务。弗雷多尼亚的计划要求实习。您将在大三时开始从事专业工作。
If you enjoy working on creative ways to help a company, group or person get the public's attention, Fredonia's marketing program is for you. Fredonia's program includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets. You will analyze consumer behavior and market environments. Along the way, you will be supported by faculty with decades of professional experience. Fredonia's Marketing program has the prestigious accreditation from the Association to Advance Collegiate Schools of Business (AACSB) demonstrating excellence in instruction and proactive community service. Internships are required in Fredonia's program. You will be active in a professional setting as early as your junior year. Students are also active in business clubs as early as their first year. ENACTUS, our entrepreneurial student organization, has consistently competed, and won awards, at a national level. The American Marketing Association offers students the opportunity to learn about current marketing trends through speakers and field trips.