商业科学学士-市场营销

市场营销专业旨在加深您对市场营销如何为客户和企业创造价值的理解。您将发展分析和解决市场问题的技能，以制定和实施营销策略。您可以根据自己的营销程度选择数字营销，标准营销或销售领导集中度。在专注于社交媒体，交互式和移动营销的组织中，数字营销集中需要您成功完成课程所需的课程。标准的营销重点使您可以灵活地定制课程，以适应您感兴趣的各种职业。销售领导者专心致志使您可以将课堂学习与实际经验相结合，为您准备好通常在销售管理中取得成功的专业发展机会。随着销售领导力的集中，您将受益于DePaul的销售领导力中心相关的教职员
The Marketing major is designed to deepen your understanding of how marketing delivers value to customers and businesses. You will develop your skills for analyzing and solving market problems in order to create and implement marketing strategies. You can choose the digital marketing, standard marketing or sales leadership concentration for your marketing degree. The digital marketing concentration incorporates the coursework you'll need to be successful in organizations that emphasize social media, interactive and mobile marketing. The standard marketing concentration provides you with the flexibility to tailor courses to fit a wide array of careers that interest you. The sales leadership concentration allows you to combine classroom learning with real-world experiences, preparing you for professional growth opportunities that often come with success in sales management. With the sales leadership concentration, you'll benefit from mentorship and career connections provided by faculty and corporate partners associated with DePaul's Sales Leadership Center. Your marketing degree will be enhanced by completing a directed internship with a local business in an area of marketing in which you are interested.