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Bachelor of Science in Business Administration: Marketing

马萨诸塞州洛厄尔大学 - Navitas USA

University of Massachusetts Lowell - Navitas USA

US美国

  • 学历文凭

    学历文凭

    Bachelor Degree

  • 专业院系

    专业院系

    Marketing, Entrepreneurship, Innovation

  • 开学时间

    开学时间

  • 课程时长

    课程时长

  • 课程学费

    课程学费

    汇率提示

国际学生入学条件

You are considered a freshman if you have not taken any post-secondary/college coursework. Your application should include your high school or secondary school records, including results from culminating or leaving examinations. Scores from the Scholastic Aptitude Test (SAT) of the College Entrance Examination Board (CEEB) or the American College Test (ACT) will be required, along with an essay and a letter of recommendation. The university requires a minimum TOEFL score of 550 on the paper version of the test, 213 on the computer-based version or a 79-80 on the internet-based version. IELTS minimum score: 6.5.
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  • 雅思总分:6.5
  • 托福网考总分:79
  • 托福笔试总分:550
  • 其他语言考试:Freshman applicants may waive the TOEFL, IELTS exam if their secondary institution provides written verification that the means of instruction is in English, they are enrolled in an IB curriculum, attend an American School or enrolled in a curriculum that leads to Cambridge International Examinations: IGCSE/O-Level and GCE/A level exam.

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课程简介

Marketing is one of the twenty fastest growing career areas. Why The intense competition of the global marketplace means that marketers must translate the voice of the customer in a way that enables companies to accurately target the needs of very diverse groups of customers, and translate these needs into valuable goods and services. The Bachelor of Science in Business Administration with a Marketing Concentration will give you: Exposure to all aspects of the field, including: identifying customer needs, and developing products, services and programs that will satisfy them. The tools and techniques that can make the difference between success and failure for a business, public agency or nonprofit organization. Coursework is supplemented with an internship program, independent study projects and the activities of the Marketing Society.
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