市场营销理学硕士（MSM）

萨福克（Suffolk）由STEM指定的创新性市场营销学硕士（MSM）计划专为帮助您在这个充满活力的行业中发展而设计。这是一个硕士课程，将营销原理与新兴概念和行业技术趋势相结合。您将掌握基本的专业知识，并可以参加包括市场研究，产品管理，数字营销，客户洞察力和销售管理等主题的应用课程。并且由于我们的教职员工对体验式学习的重视，您可以接触到本地和全球企业，以寻求针对其战略营销挑战的解决方案。9-12个月的全日制学习。
Suffolk's innovative, STEM-designated Master's in Marketing has been specifically designed to combine foundational marketing principles with emerging industry trends. With courses focused on marketing analytics, research methods, and practical hands-on learning through client consulting projects, our MSM program is ideal for those seeking roles in customer insights, digital marketing, and strategic marketing management. While earning your MSM at Suffolk, youll: Learn from professors who are both industry leaders and accomplished scholars Study from a dynamic curriculum centered on fundamental topics including market research and analytics, product management, strategic sales management, and more Learn academic frameworks and practical approaches in marketing Benefit by working on real-world consulting projects for leading companies seeking solutions to their strategic marketing challenges Have access to an extensive professional network of alumni and local industry leaders during, and after, your time at Suffolk Suffolk's MSM is the only graduate marketing program offered in the heart of downtown Boston. Our campus is just steps away from a resume-boosting internship, networking, and career opportunities at marketing and consulting companies.