市场营销理学硕士-数字营销分析

拥有昆兰商学院市场营销学理学硕士学位。Quinlan MSM计划–结合了创造力和分析能力以及具有洞察力的战略–旨在加快您在21世纪营销动态领域的职业：数字营销分析，集成营销传播和供应链。作为Quinlan MSM的学生，您将：培养在多元化，数字化和动态营销领域中领导和创新所需的创造力和战略技能，了解可实现品牌增长和竞争优势的营销策略在全面的经济，环境和社会变革时期获得优势，获得当今全球经济必不可少的技术业务技能，在营销金融，战略计划，数字和社会内容方面打下坚实的基础开发，领导力和道德规范，数据库分析，可持
Loyola's Master of Science in Marketing (MSM) degree integrates creativity with analytics and strategy with insight. An MSM degree from Quinlan provides a globally recognized credential, a classroom experience with a diverse network of professionals from the business world, and the leadership and business expertise needed for 21st century success.<br>Our focused and in-depth curriculum prepares you to:<br>Develop the creative and strategic skills you need to lead and innovate in the diverse, digital, and dynamic marketing field, Learn marketing strategies that deliver brand growth and a competitive advantage in a time of sweeping economic, environmental, and social change, Gain essential technical business skills for today's global economy, Learn to ask the questions that are important to humanity as you harness the power of marketing to promote positive social change.<br>Digital Marketing Analytics Track: Digital marketing analyst, Data analyst, Marketing analyst, Marketing research analyst, Email marketing specialist, SEO specialist<br>The Digital Marketing Analytics track is devoted to engaging emerging capabilities built on the foundation of creative, digital, and analytical marketing skill sets.<br>Combining business goals with marketing decisions, this increasingly critical marketing function leverages consumer, retail, and category trend data to help marketers make informed marketing and business decisions through database models, improved sales forecasting, and data-driven tactics that enhance consumer loyalty, market share, and profitability. Distinguish yourself in business with this STEM-designated degree track. Possible careers paths include digital marketing analyst, data analyst, and marketing analyst.