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Bachelor of Business in Marketing - Enterprise Marketing

西伊利诺伊大学

Western Illinois University

US美国

  • 学历文凭

    学历文凭

    Bachelor Degree

  • 专业院系

    专业院系

    Department of Management & Marketing

  • 开学时间

    开学时间

  • 课程时长

    课程时长

  • 课程学费

    课程学费

    汇率提示

国际学生入学条件

Hold a credential that is comparable to a U.S. high school diploma
Candidates with a minimum 2.75 cumulative high school grade point average or higher (on a 4.00 scale) will be admitted.
Official high school (secondary school) exams, transcripts, or individual mark sheets sent from the school to International Admissions. If these documents are not in English, an official word for word English translation must be submitted with the original documents.

English Language requirement- TOEFL score of at least 73
IELTS score of at least 6.0
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  • 雅思总分:6
  • 托福网考总分:73
  • 托福笔试总分:160
  • 其他语言考试:PTE Academic score of at least 49

CRICOS代码:
申请截止日期: 请与IDP顾问联系以获取详细信息。

课程简介

Integrated digital, social and mobile marketing curriculum provides an industry relevant skill-set. Embedded industry certifications provide competitive positioning in career placement.Student organizations, study abroad programs, professional development events, career fairs, and internships provide networking opportunities and industry experience. The integrated program allows students to earn two degrees (bachelor's and MBA) in just five years. Accreditation by AACSB International (The Association to Advance Collegiate Schools of Business) ensures a quality educational experience. The B.B. in Management degree program emphasizes practical professional management skills, allowing students the flexibility to focus on such areas as organizational behavior/ organization development, small business management, and operations management. Management is a diverse and applied field of study. Therefore, the objectives of the program include 1) preparing generalists who integrate and coordinate organizational activities of marketing, finance, accounting, operations, and human resources in order to meet organizational goals, and 2) preparing specialists who focus on management analysis, information systems, policy and strategic analysis, and the management of a single operation. Typical placements include general management, retailing management, hotel/ motel management, and operations management positions in manufacturing and service organizations, computer-related occupations, high technology administration, organization development consulting, health care administration, government services, and non-profit organization administration. Management faculty strongly recommend that Management majors engage in an enrichment activity from among the following: an internship, a Study Abroad program, or a minor.
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