工商管理哲学博士-市场营销

博士学位课程提供了一个具有学术挑战性和严格性的课程，旨在为学生提供从事研究和教学职业的机会，尤其是亚太地区。该全日制课程强调了方法论和理论培训的坚实基础。通过与世界一流教师的合作，学生获得了宝贵的研究技能。计划学术职业的学生可以利用教学机会以及对管理教育特别有效的教学技巧的指导。展示在亚太地区对国际管理问题的高级知识。展示在以下职能领域之一教学所需的知识：会计，财务，组织与战略，信息技术管理和市场营销，以亚太地区为中心培养具有国际管理特殊能力的杰出研究人员和教师。夏威夷大学国际管理领域的教师核心能力。
Welcome to the Department of Marketing at the Shidler College of Business, University of Hawaii at Manoa According to the American Marketing Association (AMA), marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. As such, marketing focuses on the ways that organizations create and maintain mutually satisfying exchanges between themselves and their various stakeholders.<br>Marketing coursework helps students learn how to effectively and efficiently manage components of the marketing mix: product, price, distribution, and promotion. Our program offers courses in marketing research, consumer behavior, professional sales, digital marketing, entrepreneurial marketing, marketing analytics, place-based/online retailing, international marketing, and sustainable marketing. After completing the marketing major, the student should possess knowledge that is applicable to a wide range of professional careers, including: brand manager, new product development manager, sustainability manager, digital and traditional media communications manager, and marketing research manager.<br>In addition to the BBA, the Department of Marketing now offers the Master of Science in Marketing Management (MSMM). Shidler marketing majors can apply as undergraduates to take advantage of the 41 program in order to complete one or more MSMM classes while working on their BBA. Students who are not Shidler marketing BBA majors are also encouraged to apply to the program and can obtain their MS degree in one year following completion of prerequisites. More information is available by clicking on the Academics link on this page.