数字营销艺术与科学副学士-转移

艺术与科学副学士学位–数字营销转移学位可为学生提供各种营销方面的实践经验。但是，它显然倾向于快速发展的数字营销格局。移动营销和广告，在线视频内容创建，社交媒体营销，搜索引擎优化（SEO），付费搜索，展示广告，客户关系营销（CRM），营销分析和网站设计等课程向学生提供与雇主匹配的领域的指导需要。该计划要求学生采用管理观点，并制定适当的数字营销策略，以运用他们新近磨练的技能。
The digital marketing program provides students with practical, hands-on experience in all types of marketing. The focus is on the fast-growing digital marketing landscape, with emphasis on the intersection of marketing strategy with business management and decision making. Choose a concentration in Digital Content Creation or Web Design & User Experience.<br>The Associate of Arts and Sciences Transfer in Digital Marketing degree provides students with practical, hands-on experience across the full spectrum of marketing. However, it has a clear bent towards the fast-growing digital marketing landscape. Courses in mobile marketing and advertising, online video content creation, social media marketing, search engine optimization (SEO), paid search, display advertising, customer relationship marketing (CRM), marketing analytics, and website design offer students instruction in areas that match employer needs. The program requires students to assume a management viewpoint, and develop appropriate digital marketing strategies that employ their newly honed skills.