市场营销学工商管理学士（零售选项）

市场营销是业务发展最快的领域之一。各种规模的企业都雇用市场营销专家来处理广告和公共关系。广告，公共关系，销售，市场研究，零售和产品开发都是市场营销领域。营销管理职位特别有吸引力。营销经理与业务主管，销售总监，艺术总监和财务经理合作，以提高对业务及其产品的兴趣。SAU’的“零售”轨道为学生提供了广泛的营销知识，同时允许他们参加课程在最初的两年中，学生在兰金商学院和整个校园内参加了广泛的课程。高年级课程侧重于发展营销领域的专业知识。营销零售专业的学生修读零售，供应链管理和集成营销传播以及所有营销专业所需的
Marketing is one of the fastest-growing fields in business. Businesses of various sizes employ marketing specialists to handle advertising and public relations. Advertising, public relations, sales, marketing research, retailing, and product development are all areas of marketing. Marketing management positions are especially attractive. Marketing managers work with business executives, sales directors, art directors, and financial managers to promote interest in a business and its products.<br><br>SAU's Retailing track gives students a broad knowledge of marketing while allowing them to take courses that are especially relevant to retail managers.<br>In the first two years, students take a broad range of classes both in the Rankin College of Business and across campus. Upper-level courses focus on developing expertise in the marketing field.<br><br>Students in the Marketing Retailing track take Retailing, Supply Chain Management, and Integrated Marketing Communications as well as the Consumer Behavior, Marketing Research, and Marketing Management courses required of all marketing majors.<br>Elective options include Free Enterprise Studies and Projects, Selling and Sales Management, Social Media for Business, Human Resource Management, and a variety of other upper-level IS, Management, and Marketing Courses.<br>Students are encouraged to obtain internships related to their career plans.<br>Students are assigned to advisors who are members of the RCB marketing faculty to help with class scheduling, professional mentoring, and career placement.