市场营销学理学学士-零售和商品管理

以零售为重点，使对从事零售行业的职业感兴趣的学生有最佳的机会来学习与现场相关的营销实践。零售组织是我们最活跃的招聘人员。该重点领域为学生做好准备，应对他们将要遇到的挑战。这些课程旨在处理对业务成功至关重要的推销策略和营销策略。零售策略，商品计划与管理以及对消费者行为的理解都是本重点领域中强调的所有相关主题。市场营销是一个广阔的领域，其主要目的是产生对企业产品或服务的需求。它涉及对消费者行为的理解和研究，以确定消费者的偏好并指导企业处理这些偏好。因为客户洞察力是营销过程的中心，所以所有Smeal营销专业的学
A retail focus enables students that have an interest in pursuing careers in the retail industry to have the best opportunity to learn about field-related marketing practices. Retail organizations are among our most active recruiters. This focus area prepares students for challenges they will encounter. Courses have been designed to deal with merchandising strategies as well as marketing tactics that are important for business success. Retail strategy, merchandise planning & management, as well as developing an understanding of consumer behavior are all relevant topics that are stressed in this focus area. Marketing is a broad field with a primary purpose of generating demand for an enterprise's products or services. It involves an understanding of consumer behavior and research to determine consumer preferences and to guide firms in dealing with those preferences. Because customer insights are at the center of the marketing process, all Smeal marketing majors take courses in consumer behavior, marketing research, and marketing strategy. Majors then have the option to pick their own diverse combination of courses or select a focus area of prescribed and recommended courses. The Marketing Department at Smeal offers academic programs that connect theory and practice to enable better business decisions and superior organizational performance. Students across our undergraduate and graduate level offerings are hardworking and creative, equipped with the foundational knowledge and analytical skills necessary to solve customer problems and address their needs with innovative solutions. As a community who loves the study and teaching of marketing, we embrace the challenges, rapid changes, and opportunities of this exciting field, and we work hard to bring that excitement to our research, our connections with industry, and to every class.