工商管理硕士-市场营销

宾州州立大学史密尔分校的市场营销专攻一系列课程，旨在增强您对消费者行为，品牌发展和资产的了解，战略管理和沟通框架以及增强营销功能和流程的技术。宾夕法尼亚州立大学史密斯分校的MBA课程是一项国际排名最高的课程，为期两年，位于美国最受好评的小型大学城之一：宾夕法尼亚州立大学。该计划在全球排名第一，在供应链中排名第一，在管理中排名第四，在整体教师素质中排名第13，该计划由一个小型的社区团体组成，每年仅60名学生。这种亲密的学术环境不仅可以引起教职员工和项目人员的个性化关注，而且还可以提供体验式项目和基于团队的学
The Penn State Smeal marketing concentration features a set of courses designed to enhance your knowledge of consumer behavior, brand development and equity, frameworks for strategic management and communications, as well as technologies that enhance marketing functions and processes. Marketing Course Highlights New Product Development and Management: Identify business opportunity, understand potential customer needs, and develop a new product from concept to virtual prototype. Consumer Behavior: Gain knowledge on theories and concepts from psychology, sociology, economics, and other disciplines that are useful in understanding and marketing to consumers. Brand Management: Examine and understand the process of building, designing, measuring, and maintaining brand equity.