市场营销与消费者研究理学硕士
Master of Science in Marketing and Consumer Studies
学历文凭
Masters Degree
专业院系
开学时间
课程时长
课程学费
国际学生入学条件
International applicants should use this guide to compare their academic credentials and determine the grade equivalency needed.
2 references, with an option for a third reference. Our preference is for academic references, but professional ones may be substituted if appropriate,
An academic background in consumer studies, the social sciences or humanities, marketing, finance, or real estate.
GMAT or GRE score. The preferred scores are 550 (GMAT), 515 (GMAT Focus) or 55th percentile in all sections (GRE). The GMAT or GRE is a requirement for all applicants.
Applications without GMAT or GRE scores will be considered incomplete and may not be reviewed for admission until a score is provided.
International English Language Testing System (Academic) (IELTS) 6.5 , Test of English as a Foreign Language (TOEFL) and (TOEFL Special Home Edition (iBT)) 89 A minimum score of 21 must be achieved in each of the four categories (listening, speaking, reading, writing)
paper based- minimum score of 600
IDP—雅思考试联合主办方
雅思考试总分
6.5
了解更多
雅思考试指南
- 雅思总分：6.5
- 托福网考总分：89
- 托福笔试总分：600
- 其他语言考试：Pearson Test of English Academic- 60 A minimum score of 60 must be achieved in each individual component
CRICOS代码：
申请截止日期： 请与IDP顾问联系以获取详细信息。
课程简介
In order for a business to succeed, decision-makers must be able to understand the behaviour and trends of consumers. Lang's MSc in Marketing and Consumer Studies program focuses on examining, understanding and influencing consumers and will equip you with the skills and expertise needed to manage large-scale research projects. It will further prepare you to pursue a career in marketing, brand management, product development, market research, and consumer protection policy. The program also provides an excellent training towards the pursuit of a PhD in marketing, consumer behaviour or a related business discipline.<br>The MSc program draws on a variety of disciplines in marketing theory and research methods. You will complete five core courses, including consumer behaviour and marketing theory, three graduate courses in measurement and analysis, and an elective course exploring theoretical topics in marketing, which will help you develop your thesis.<br>Graduates of this program pursue careers in a number of unique areas in marketing, advertising and public sector, including, <br>Marketing research, Brand management, Marketing management, Advertising and communication, Quality management<br>Quality control consulting
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跨境学习- 校园授课-线上开始
- 在线/远程学习
学校排名
世界排名501
数据源：泰晤士高等教育世界大学排名
关于圭尔夫大学
圭尔夫大学位于加拿大最安全的城市之一，距多伦多仅一小时车程，校园风景如画，学习和探索氛围浓厚。圭尔夫大学（简称G大）为本科生和研究生提供了一个杰出的研究密集型和以就业为导向的环境，学生体验在加拿大独一无二。圭尔夫大学的学生人数刚刚超过 30000 人，强烈的社区意识和支持性的学习环境使圭尔夫大学的学生受益匪浅。该校以多元化而自豪，拥有来自 135 个国家/地区的 1800 名留学生。作为加拿大顶尖的研究型大学之一，圭尔夫大学致力于确保学生获得丰富的研究机会，拥有北美最大的综合科学教学和研究设施。 除课堂教学外，50 多个本科课程还提供合作项目，让学生在完成学业的同时获得带薪工作经验。圭尔夫大学有七个学部，分布在安大略省的三个校区：圭尔夫主校区、位于多伦多的圭尔夫-亨伯校区（提供学位和文凭选择）以及位于里奇敦的较为偏远的校区（提供以职业为重点的副文凭）。圭尔夫大学提供充满活力的校园生活方式，有数百个由学生运营的课外俱乐部和组织，形成了一个紧密团结的社区。圭尔夫大学的学生可以安全地游览充满活力的圭尔夫市，这里既有小城镇的魅力，也有大城市的机遇。圭尔夫以其独立的餐馆、充满活力的艺术和文化氛围以及优美的历史景观而闻名。多伦多是世界上最多元化的城市，只需乘坐火车即可轻松享受周末郊游。圭尔夫大学历史悠久的校园距离加拿大最大的国际机场仅 45 分钟车程，距离著名的尼亚加拉大瀑布和美国边境也只有很短的车程，是获得实践经验和为未来做好准备的理想之地。
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