商科文凭-市场营销

接受实践教育，使自己沉浸在复杂而创新的市场营销领域，该实践教育将教您如何在消费者的需求和期望与组织的产品和服务之间建立匹配。了解如何识别和利用市场中的机会，如何使用各种技术来创建引人注目的促销活动，以及制定有效的定价，包装和分销策略。充满活力的营销世界通过各种各样的课程得以实现，这些课程涵盖了从营销传播到专业销售，互联网营销，社交媒体到小型企业计划的所有课程。深入了解当今复杂的营销环境，并发现精通营销的公司如何利用数字媒体和传统媒体来推动销售并提高客户忠诚度。结合个人任务和小组项目以及实际的课堂活动，您将
Immerse yourself in the complex and innovative field of marketing with a practical education that will teach you how to create a match between the needs and desires of consumers and the products and services of your organization. Learn how to identify and leverage opportunities in the marketplace, use a range of technologies to create compelling promotional campaigns, and develop effective pricing, packaging and distribution strategies. The dynamic world of marketing comes to life through a diverse range of courses in everything from marketing research and analytics, marketing communications, professional selling, to digital and social media marketing, and small business planning. Gain important insights into today's complex marketing landscape, and discover how marketing-savvy companies are using both digital and traditional media to drive sales and enhance customer loyalty. A mix of individual assignments and group projects combined with practical in-class activities will allow you ample opportunities to think creatively, solve problems and collaborate with others. Make valuable connections with business leaders, and gain key industry insights from experienced instructors who will arm you with a robust marketing tool kit and who will coach you to success. Practise your new skills in the real world with an 84-hour business work placement in Semester 4. Students find their own placement, which can be paid or unpaid. The business placement advisor maintains a roster of placement opportunities and provides students with direction and assistance in the development of resumes and job search techniques.<br><br>Work Placement<br>Practise your new skills in the real world with an 84-hour business work placement in Semester 4. Students find their own placement, which can be paid or unpaid. The business placement advisor maintains a roster of placement opportunities and provides students with direction and assistance in the development of resumes and job search techniques.