品牌管理研究生证书

安大略大学为期一年的研究生证书课程为学生在动态品牌管理领域的职业做好了准备。品牌推广是全球公认的营销传播专业功能。这个密集而动手的程序是由领先的行业专家创建和教授的。学生将获得工具，策略并发展业务头脑，以在全球，数字化和具有社会意识的市场中，围绕公司最宝贵的资产（品牌）取得成功。学生通过管理从构思到交付的战略性，综合性促销活动来建立品牌资产。为了衡量活动的成功，学生识别，创建和使用品牌指标和跟踪工具。领导力和战略思维的发展是整个计划的主要重点。在世界新兴经济体中管理品牌，以及建立和利用对社会负责的品牌是另
The two-year Brand Management Ontario College Graduate Certificate program allows you to explore the many facets of brand strategy and management. Industry professionals share their insights and experience to teach you about the tools and strategies to be more business and brand savvy. Learn to navigate the global, digital and socially-conscious marketplace, enabling you to build and maintain a companys most valuable asset-brand equity.Analyze how a brand is perceived in the marketplace and discover meaningful insights that influence the development of brand strategies and plans. Identify the right combination of brand attributes to reflect and deliver the experience that the consumer expects from the brand. Learn how to develop commercial plans in order to maximize sales. Develop the brand story to connect with consumers, selecting the appropriate brand channels while building brand equity through the management of strategic promotional campaigns. Measure success using brand equity tracking tools. Remain on the forefront of industry trends, by applying innovative and creative thinking skills in all areas of brand development and management.