国际学生入学条件
Transcripts & GPA
baccalaureate degree (preferably in business administration or a related field) from a regionally accredited university
a copy of an official transcript from each institution where course credit was granted
a competitive GPA in your last 60 hours of undergraduate course work (plus any completed graduate courses)
knowledge of business functions (management, marketing, finance, accounting, MIS) demonstrated through previous course work and/or work experience
GRE or GMAT Scores
official GRE (general test only) or GMAT required with competitive scores
Documents
responses to specific essay questions (two essays are required):
Why have you chosen to pursue a master's degree in marketing research and analysis at Texas State University? How does this program fit your talents or interests and tie to your future career goals?
Tell us about your three most significant accomplishments. How do you think the lessons you learned from them have prepared you for success in graduate school and beyond?
optional personal statement: in cover-letter format, you may address the admissions committee about anything related to your background, application, and/or desire to attend graduate school at Texas State University
resume/CV detailing work experience, extracurricular and community activities, and honors and achievements
three letters of recommendation from persons best able to assess your ability to succeed in graduate school.
official TOEFL iBT scores required with a 78 overall and minimum individual module scores of
19 listening
19 reading
19 speaking
18 writing
official IELTS (academic) scores required with a 6.5 overall and
minimum individual module scores of 6.0
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雅思考试总分
6.5
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雅思考试指南
- 雅思总分:6.5
- 托福网考总分:78
- 托福笔试总分:550
- 其他语言考试:official PTE scores required with a 52 overall
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课程简介
The Master of Science in Marketing Research and Analysis (MSMRA) program is designed for those interested in marketing or marketing professionals with an interest in advanced studies to enhance their ability to excel as a marketer in today's increasingly data-driven marketplace. Students can attend full-time and graduate in as little as one year or enroll part-time. There are opportunities for fellowships, scholarships, and assistantships. The 30-hour program is offered face-to-face on the Texas State campus in San Marcos. Both thesis and non-thesis tracks are available. The required courses provide students with the skills and knowledge needed to be effective as a marketing professional in today's fast-paced, information-driven environment including digital marketing, marketing analytics, marketing research methods, and Python for marketing analytics.
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