国际学生入学条件
Official transcripts (complete and original copy, in English).
One letter of recommendation.
Competitive applicants will have excellent class rank and an academic background that shows a strong program of study. SAT minimum score of 500 on the Evidenced
IELTS minimum score of 6.5
TOEFL mimimum score of 81 (internet-based test)
Certificate of Advanced English (CAE) minimum score of 176, CEFR level
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IDP—雅思考试联合主办方

雅思考试总分
6.5
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雅思考试指南
- 雅思总分:6.5
- 托福网考总分:81
- 托福笔试总分:160
- 其他语言考试:Pearson PTE Academic minimum score of 58
CRICOS代码:
申请截止日期: 请与IDP顾问联系以获取详细信息。
课程简介
The emerging digital marketing sector is attracting marketing graduates interested in paid search, display advertising, marketing analytics, search engine optimization, content marketing, mobile marketing, email marketing and social media. Students who graduate with the digital marketing concentration will understand the foundational theory and best practices related to driving website traffic and making data-driven decisions. Students will be prepared to complete industry-recognized certifications within the digital marketing electives and will be encouraged to complete other external certifications that relate to their career goals. Students will learn to use appropriate industry tools for the classes in which they enroll such as website builders, email service providers, content creation tools, social media planning dashboards and keyword planning tools. Students will learn the development process for digital marketing platforms and to connect the creation of materials to marketing strategies and measurable objectives. After completing the concentration, students will have an understanding of the use of digital marketing in contributing to the overall achievement of the organization's business objectives. Courses in this concentration build on the content of MKTG 384. Students should complete this course as soon as possible after completing COB 300.
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