The general marketing curriculum is designed to thoroughly acquaint marketing majors with the broad field of marketing and to allow focused study in narrower sub fields, depending upon the students' interests and aptitudes. Students may choose marketing electives from one or more of the following six career-track concentrations: Advertising/Promotion, Business/Industrial marketing, Marketing research, Retailing/Distribution, Selling/Sales management, and Services marketing. Students can specialize further by choosing a formal sequence of study in Professional Sales or Integrated Marketing Communication. Marketing is strategy. Having an overarching vision and plan is critical to the success of any organization or brand. The General Marketing Sequence prepares our students to have a strong understanding of all facets of marketing so they can pursue a wide breadth of marketing opportunities upon graduation. After all, the field of marketing requires a very diverse skill set: identifying the target market, creating a good, service, or idea (Product), distributing your offering (Place), telling your story (Promotion), and quantifying the exchange (Price). These marketing decisions must be implemented in a way that results in satisfied customers and favorable, long-term relationships with stakeholders in an ever-changing, dynamic environment. Customers and value creation are the core of every successful business. Asking the question, What else can we do for our customers makes marketing a very exciting field.