Social media marketing involves the use of social media and social network platforms to engage and promote companies products and services to existing and new customers. One of the most important trends in marketing over the last two decades, revenue from e-commerce in the U.S. reached 431 billion in 2020, an increase of 19.9% from 2019. In this digital age, digital and social media marketing skills are in high demand. Having a good understanding and skills in social media marketing can help open the door to a promising career.<br><br>Required courses cover crucial topics including social media marketing, digital marketing analytics, consumer behavior, and marketing management.<br>You will learn high-demand technical/social media marketing skills, such as SEO (search engine optimization), SEM (search engine marketing), web analytics (e.g., Google Analytics), A/B testing, and email marketing.<br>Accreditations include SACS and AACSB. Only 1% of business schools worldwide share the Bryan School's dual AACSB accreditation in business and accounting.<br>The Bryan School's Marketing, B.S., as well as its concentrations in Strategic Marketing, Professional Selling, and Social Media Marketing, are offered on campus as well as online.