The objective of the department is to provide undergraduate and graduate students with the quality education needed for success in professional and management positions. The department also offers required or elective courses for students specializing in other major areas who desire some related background in marketing or hospitality services. Students are prepared for business careers through course work, student organizations and internships. Behavioral and communication skills development, problem solving/analytical abilities, knowledge of organizational planning, directing, controlling, and advances in business trends, such as electronic commerce, are emphasized. If you're looking to combine your creativity and business brain into one profession, a marketing major might be what you're looking for. You'll gain the experience and education necessary to play an integral role on a marketing team while using advertising and promotions to retain and build relationships with customers or clients. Marketing professionals will give you the tools you need to transform an idea into a campaign and a campaign into results. This major allows you to see brands and businesses from the inside out, a different view than the average consumer would have.​​