商业哲学博士-市场营销

从最广泛的意义上讲，营销包括将商品和服务带给实际和潜在用户的整个系统。它包括了解客户需求，以及设计，分发和通知潜在客户满足这些需求的方法。市场营销研究可以从社会经济学的角度研究市场的运作方式，也可以研究消费者（个人或机构）对供应商的市场营销活动的反应。反过来，这又引发了有关如何管理这些活动以更好地为供应商或整个社区服务的问题。对消费者行为的研究包括对个人和群体的看法，偏好，判断和选择进行建模。营销管理方面的研究可能集中在产品和服务设计，销售响应功能建模，营销策略，定价，衡量沟通工作的有效性以及管理渠道关系
In the broadest sense, marketing encompasses the entire system for bringing goods and services to actual and potential users. It includes understanding customer desires and then designing, distributing and informing potential customers of the means to satisfy these desires. Research in marketing may examine how a market operates from a socioeconomic viewpoint, or it may look at how consumers (either individual or institutional) respond to the marketing activities of suppliers. This leads to questions of how to manage these activities and better serve suppliers or the community. <br>PhD in Marketing<br>niusha-marketing-16x9.jpg<br>In the broadest sense, marketing encompasses the entire system for bringing goods and services to actual and potential users. It includes understanding customer desires and then designing, distributing and informing potential customers of the means to satisfy these desires. Research in marketing may examine how a market operates from a socioeconomic viewpoint, or it may look at how consumers (either individual or institutional) respond to the marketing activities of suppliers. This leads to questions of how to manage these activities and better serve suppliers or the community.<br><br>The study of consumer behaviour includes modeling individual and group perceptions, preferences, judgments and choices. Research in marketing management may focus on product and service design, sales response function modeling, marketing strategy, pricing, measuring the effectiveness of communications efforts, and incentive and control mechanisms for managing channel relationships. Marketing research methods seek to improve study design as well as data collection and analysis to further organizational objectives.