工商管理学士-市场营销与创业

市场营销和企业家精神的集中力在于培养学生从事令人兴奋的市场营销职业所需的技能和/或开展自己的高增长业务。我们结合学术指导和动手经验来构建重要的智力和专业工具，以激发学生的创造力和企业家思维。我们向学生展示尖端的营销技术，鼓励他们的创造力，并发展他们的批判性思维，分析，战略和领导能力。我们的学习和教学方法是反射性，体验性和参与性的，由经验丰富的教师领导，他们精通专业知识，以便学生将获得与地区工业合作进行实际项目的实践机会，创建项目的技能和机会，准备好自己的业务，发展高要求的业务技能和能力。
The marketing and entrepreneurship concentration aims to build the skills that student need for an exciting career in marketing andor to start a high-growth business of their own. We combine academic instruction and hands-on experience to build important intellectual and professional tools that ignite students’ ingenuity and entrepreneurial thinking. We expose students to cutting-edge marketing techniques, encourage their creativity and develop their critical thinking, analytical, strategic and leadership skills. Our approach to learning and teaching is reflective, experiential, and engaging, led by experienced faculty who demonstrate mastery in their professions, so that students will receive, practical opportunities working with area industry on real projects; the skills and opportunity to create a launch-ready business of their own; development of high demand business skills and abilities.