工商管理文凭-整合行销传播

毕业生将获得一种完全集成的营销和传播方法，该方法可以有效地评估，计划和实施组织的促销活动和业务目标。本专业侧重于数字和全渠道的世界，在这个世界中，媒体消费趋势的变化，全球数字网络以及移动通信的迅速发展导致市场营销和传播专业人员的需求，他们需要能够产生凝聚力和引人注​​目的品牌信息，从而在建立品牌资产时吸引消费者的注意力。这是一个两年制（四年制）的文凭课程。一个完整的课程负荷是每学期五门课程。每个学期学生可以选择减少课程，但是完成该计划将需要更长的时间。
Step into the fast-moving world of marketing and communications with the Marketing Major. You’ll develop both the creative and technical skills needed to produce and manage marketing content across today’s digital platforms. In this program, you’ll learn how to: Use digital and social media tools effectively Analyze data to guide decision-making Create and implement marketing strategies Coordinate and manage projects Build strong client relationships Develop compelling and consistent brand messages By graduation, you’ll be ready to take an integrated approach to marketing - planning, implementing, monitoring, and evaluating brand and promotional activities that drive results. This is a two-year (four-term) diploma program. A standard course load is five courses per term, though you can maintain full-time status with at least three. Taking fewer than five courses per term will extend your completion time.