工商管理学士-市场营销

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The BBA degree with Marketing concentration prepares you to excel in high-demand business marketing careers. The BBA with Marketing concentration includes a sequence of courses that allows you to build skills and master competencies in a variety of marketing areas, including digital marketing, sales, marketing communications, and corporate social responsibility and the non-profit sector. You’ll also make connections between classroom learning and the world of work through industry engagement, formal presentations, group projects, case studies, andor cooperative work placement. Students taking the BBA with a Marketing concentration can expect to integrate their marketing knowledge to support different organizational and multi-disciplinary goals in Canadian and international organizations.In the BBA Marketing Concentration, the goal is to develop students' ability for robust analytical processes critical to the operation of a business. Students will learn through business cases, engaging directly with the industry, understanding business decision-making processes and considering the many factors affecting marketing campaigns and projects. Students can expect to integrate their marketing knowledge to support different organizational and multi-disciplinary goals in Canadian and international organizations.In the BBA with a Marketing concentration program, you’ll develop knowledge and skills for: Corporate Branding, Public Relations, Sales Management, Supply Chain Management, Advertising, Marketing Research, Consumer Behavior, Digital Marketing, Marketing for Social Change, Marketing for Not-for-Profits, Customer Relationship Management