市场营销学工商管理学士-整合营销传播

管理和市场营销系包括一个管理计划和一个市场营销计划。该管理课程提供通往管理专业的工商管理学士学位的学习。管理专业必须选择以下四个方向之一：一般管理，人力资源管理，法律研究或物流/供应链管理。市场营销课程提供的研究专业将获得市场营销专业的工商管理学士学位。市场营销专业人士必须选择以下三个方向之一：整合的市场营销传播。营销管理或商品推销。这些课程旨在为学生提供私人和公共部门组织入门级职位所需的概念基础和实践技能。
The Department of Management and Marketing includes a Management program and a Marketing program. The Management program offers study leading to the Bachelor of Business Administration (B.B.A.) degree with a major in Management. Management majors must select one of five concentrations: General Management, Human Resources Management, International Business, Legal Studies or LogisticsSupply Chain Management. The Marketing program offers study leading to the Bachelor of Business Administration (B.B.A.) degree with a major in Marketing. Marketing majors must select one of four concentrations: Integrated Marketing Communications, Marketing Analytics, Marketing Management or Fashion Marketing and Merchandising. Programs are designed to equip students with conceptual foundations and practical skills necessary for entry-level positions in both private and public-sector organizations.