市场营销学工商管理学士

利用您的创造力，战略思维，品牌建设和技术技能。TAMUK的营销以体验式学习与学术研究的最新见解的融合为特色。您将通过案例讨论，营销计划，课堂练习和在公司项目上的动手经验来培养概念，分析，领导，沟通和创造力。您还可以从该领域的知名学者那里获得有关“行之有效”的学术证据。我们的学生有很多机会发展市场营销方面的专门技能，进行实习以实践所学知识并参与学术研究。作为营销专业的学生，​​您不仅将学习营销商品和服务的基本原理，消费者行为，营销研究和策略，还将接触到谈判，促销，零售和销售管理，数字营销甚至网络。 -设计。
Put your creativity, strategic thinking, brand-building, and technology skills to work. Marketing at TAMUK is distinguished by the integration of experiential learning and the latest insights from academic research. You develop conceptual, analytical, leadership, communication, and creative skills through case discussions, marketing plans, in-class exercises, and hands-on experience with working on company projects. You also learn the academic evidence for what works in marketing from leading scholars in the field.<br><br>Our students have a number of opportunities to develop specialized skills in marketing, to do an internship to practice what they learn, and to participate in academic research. As a Marketing major, youll not only learn the basic principles of marketing goods and services, consumer behavior, and marketing research and strategy, youll also be exposed to negotiation, promotion, retail and sales management, digital marketing, and even web design.<br><br>Business begins with a product or service. No matter how efficiently a product is manufactured, how effectively an operation is managed, or how accurately those operations may be accounted for, no business can be successful without a sale. The development, promotion, and sale of products/service drive successful businesses, large or small. This exposure generates career opportunities in each area of marketing and effectively equips you for managerial and executive positions in the field.