工商管理学学士-市场营销

从市场研究和产品设计到广告和销售，营销是计划和执行思想，商品和服务分配的过程。在市场营销中，您将学习识别，理解和满足消费者和组织的需求。我们的课程教您在了解专门的营销活动（例如广告，产品开发和销售）的同时，从整体上了解整个营销过程。我们创造了一个学术环境，使学生可以实现大学的理想学习，领导和服务。这是我们整个部门的共鸣。我们的课程将营销与整个业务功能联系起来，为您帮助企业实现目标做好准备。您将采用市场营销原理为该领域打下基础。接下来，您将参加一个为时六个小时的课程，该课程将提供确定，理解和渗透目标市场的动
From market research and product design to advertising and sales, marketing is the process of planning and executing the distribution of ideas, goods and services. In marketing, you will learn to identify, understand and satisfy the needs of consumers and organizations. Our curriculum teaches you to see the big picture of the overall marketing process while you learn about specialized marketing activities such as advertising, product development and sales. We've created an academic environment where students can live out the University's ideal to learn, lead and serve. It's a commitment that resonates throughout our department. Our curriculum links marketing to the entire range of business functions, preparing you to help businesses achieve their goals. You will build a foundation in the field by taking Principles of Marketing. Next, you will take a six-credit-hour course that provides hands-on experience identifying, understanding and penetrating a target market. During the capstone marketing course, you will take an in-depth look at buyer behavior and market research as you design a marketing plan to deliver a product or service effectively and efficiently to the target market for a real organization.