营销管理学士（荣誉）

寻求加入研究生培训计划或寻找市场营销专业的毕业生该课程将基础广泛的业务模块与市场营销管理专业研究结合在一起，贯穿整个课程，占该学位的50％。专家主题包括营销计划和研究，买方行为，集成营销传播和数据驱动的营销。该课程为期四年，因为您将在第二年和最后一年之间进行为期一年的工作实习。另外，您也可以选择在另一个国家学习来获得国际经验，以代替实习。在最后一年，您将在市场营销管理领域进行论文研究，或者作为团队的一部分来处理咨询项目，从而满足客户的真正需求。该课程提供三个单独的机会，可通过从数字营销，企业对企业营销，多
Looking to join a graduate training scheme or land a graduate job in marketing This course combines broad-based business modules with specialist studies in marketing management that run throughout the course and represent around 50% of the degree. Specialist topics include marketing planning and research, buyer behaviour, integrated marketing communications and data-driven marketing. The course lasts a compulsory four years as you'll undertake a year-long work placement between your second and final years. Alternatively you can choose to take an international experience by studying in another country as an alternative to the placement. In the final year you'll either undertake a dissertation in an area of marketing management or tackle a consultancy project as part of a team, addressing a genuine need of a client. The course features three separate opportunities to shape your learning journey by selecting from optional modules such as digital marketing, business-to-business marketing, multichannel marketing and sport / fashion / music marketing. We have recently re-designed the course to be aligned with the standards of the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing. 4-year course, Full time Optional foundation year, Sandwich year, Optional year abroad.