国际研究与市场营销学（荣誉）文学士学位

可选的三明治年份，可选的国外年份。成功的营销包括了解客户的需求或需求，然后提供无法抗拒的报价来满足他们。找出客户想要或需要什么的关键是了解他们的行为，并且该计划特别强调了解消费者。该计划的营销要素将向您介绍提供良好营销实践的基本原理。您将了解消费者，他们的行为方式以及如何确定他们的需求。您还将学习市场和营销在当今社会中的作用。为了了解营销如何为组织的财务状况做出贡献，该计划对会计原理进行了介绍。为了分析整个市场的表现，该计划还提供了经济学入门。作为组织内部的一项职能，必须对营销进行良好的管理，并且具有市场
Optional sandwich year, Optional year abroad. Successful marketing involves understanding what customers want or need, and then delivering an irresistible offer to satisfy them. Key to finding out what customers want or need is to understand how they behave, and this programme has a strong emphasis on understanding consumers. The marketing elements of this programme will introduce you to the basic principles that deliver good marketing practice. You will learn about consumers, how they behave, and how to ascertain their wants and needs. You will also learn the role of markets and marketing in today's society. To understand how marketing contributes to the financial health of an organisation, the programme provides an introduction to the principles of accounting. To analyse how whole markets behave, the programme also provides an introduction to economics. As a function within an organisation, marketing must be well managed, and the management component of the BA Management with Marketing provides a study of organisations along with an appreciation of how management works, and how to build a successful business strategy.