商业和营销管理-文学学士（荣誉）

营销是任何成功组织的核心，它提供了市场与战略决策之间的重要联系。在本课程中，您将对国际商业环境中的市场营销有深入的了解，使您能够应对各种组织的不同需求。您将获得理论知识以及将其创造性地应用于解决复杂的实际问题的技能和机会。具有相关研究和业务经验的学术人员，在领先的从业人员的支持下，将为您毕业后的工作世界做好准备。该学位与市场营销管理系共同的第一年。您可以在第一年末在这些课程之间切换。牛津布鲁克斯大学在2018年《大学完全市场指南》排名中名列第四，现在位列第18位。全职：3年，或4年带工作
Marketing is at the heart of any successful organisation. It provides the vital link between the marketplace and strategic decision making. On our Business and Marketing degree you will gain a deep understanding of marketing in an international business context. This will enable you to respond to the differing needs of a diverse range of organisations.<br> <br>You will gain theoretical knowledge, skills and opportunities to apply it creatively to solve complex real-world problems.<br> <br>Our teaching staff have relevant research and business experience. And will work with leading practitioners to prepare you for the world of work after graduation.<br><br>You will have the skills required to be an effective, confident and reflective manager, including:<br><br>critical analysis<br>communication<br>team working<br>problem solving.<br>This degree shares a common first year with Marketing Management and Marketing Communications Management. You can switch between these courses at the end of your first year.<br>Full time: 3 years, or 4 with work placement