商业研究与营销理学士（荣誉）学位

营销已被定义为组织功能和一系列过程，这些过程可为客户创造，传达和传递价值，并以使组织及其利益相关者受益的方式管理客户关系。长期以来，营销被简单地解释为销售组织所生产产品的一种手段。随着竞争的加剧，公司已开始意识到营销的重要性，这是旨在识别，预期和满足客户需求的完全集成策略的一部分。商业研究和市场营销专业的学位将侧重于态度的转变及其对各种类型组织中管理原则和实践的应用所产生的影响。您的学习将把营销方面的专业模块与跨各种商业和管理学科的更一般的学习计划相结合。商业研究与市场营销（荣誉）理学士学位课程，3年制，
Marketing has been defined as an organisational function and a set of processes for creating, communicating and delivering value to customers, and managing customer relationships in ways that benefit the organisation and its stakeholders. For too long, marketing was interpreted simply as a means to sell whatever an organisation produced. As competition has increased, companies have begun to recognise the importance of marketing as part of a fully integrated strategy that aims to identify, anticipate and satisfy customer needs. This degree in Business Studies and Marketing will focus on this shift in attitudes and the implications it has on the application of management principles and practices in various types of organisations. Your studies will combine a specialised stream of modules in marketing with a more general programme of study across a range of business and management disciplines. BSc (Hons) Business Studies And Marketing 3-year course, Full time Optional year abroad