国际商务/市场营销（荣誉）文学士学位

数字时代已经改变了我们开展业务的方式。任何公司现在都可以在国际上运营。这意味着需要了解全球商业惯例和营销策略。学习国际业务和市场营销将为您提供在大小公司中在世界各地工作所需的技能。国际业务不仅与经营公司有关。它涉及了解贸易协定，外国投资和监管结构等领域。海外业务面临许多挑战和机遇。本部分课程将向您展示如何识别它们。您还将探索跨文化管理和发展国际业务关系的技巧。营销就是沟通。它是企业与其客户之间的纽带，可以促进企业的成功。在课程的这一部分中，您将学习营销如何影响业务的各个部分。您将获得开发和运行营销活动的实
The digital era has changed how we do business. Any company can now operate internationally. That means an understanding of global business practices and marketing strategies is in demand. Studying international business and marketing will give you the skills you need to work all over the world, in companies large and small. International business isnt only about running a company. It involves understanding areas such as trade agreements, foreign investment and regulatory structures. There are many challenges and opportunities for businesses operating overseas. This part of the course will show you how to identify them. Youll also explore cross-cultural management and the art of developing international business relationships. Marketing is all about communicating. It's the link between a business and its customers and can boost a business success. On this part of your course youll learn how marketing can shape every part of a business. Youll come away with the practical skills to develop and run marketing campaigns. There are opportunities to put this into practice on live client briefs too. Develop your understanding of how every element of marketing works together and put this into the context of businesses operating on a global scale. Length: 3 years full-time, 4 years with placement, 4 years with overseas study.