创意产业（MSC）

英国是欧洲最大的创意产业，政府和企业越来越意识到其在创造就业机会，创造财富和公众参与方面的重要性。因此，至关重要的是，在管理为广告，建筑，艺术和手工艺，设计，电影和视频，音乐，戏剧和表演艺术，出版，电视和广播，以及计算和数字设计。如果您想了解创意在组织中的功能以及最佳管理实践，以在本地，国家和全球范围内创建，传播和商业化创意，知识和信息，那么该计划是理想的。我们将考虑创意产业中管理的理论基础，但还将研究该理论在现实生活中的应用，当代专业实践的现实情况，以及如何通过战略管理，创新和设计创造业务价值。实用的洞
The UK has the largest creative sector in Europe, and government and business increasingly recognise its importance in generating jobs, wealth and public engagement. It is therefore critical to understand the key particularities and principles in managing the skill and talent that power sectors such as advertising, architecture, art and crafts, design, film and video, music, theatre and the performing arts, publishing, TV and radio, and computing and digital design.This programme is ideal if you want to understand how creativity functions in organisations and the best management practices for creating, circulating and commercialising ideas, knowledge and information, at local, national and global levels. We will consider the theoretical foundations of management within the creative industries, but we will also look at real-life applications of this theory, the realities of contemporary professional practice, and how you can create business value through strategic management, innovation and design. This combination of practical insight and analysis of real-world issues will enhance your career development and equip you for a range of management roles.<br><br>Graduates go in to careers in the creative industries and media businesses. Possible professions include arts administrator, multimedia specialist, or advertising account executive. This degree may also be useful in non-media-related industries such as banking and finance, as well as in becoming a community arts worker.<br><br>We offer a comprehensive Careers and Employability Service to help you advance your career, while our in-house, professional recruitment consultancy, Birkbeck Talent, works with London's top employers to help you gain work experience that fits in with your evening studies.